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Approximately 3,200 people participated in last year’s MissionPink Walk/Run for Breast Cancer Awareness at Mission Regional Medical Center.

The 6th Annual Mission Pink Walk/Run for Breast Cancer Awareness and Prevention kicks off October 4th at Mission Regional Medical Center.

An estimated 4,000 people are expected to participate in this year’s event. Last year more than 3,200 people of all ages registered for the walk. It is one of largest breast cancer walks in the Rio Grande Valley and draws people from as far away as Houston, Dallas, San Antonio and Monterrey.

Twenty-five percent of the proceeds from this pink 5K event will provide free digital screening mammograms to uninsured women over the age of 40 who live in the Rio Grande Valley. The remaining funds benefit The Foundation at Mission Regional Medical Center.

Gina Martinez of Mission applied and received a certificate for a free mammogram. “There is a sense of pride when you see so many people come together to help make it easier for women to get a mammogram. I admire them and will always be grateful.”

“I would like to extend an invitation to everyone to participate in this very worthwhile event on behalf of the women in their life because when it comes to breast cancer, every woman is at risk-your mother, wife, sister, daughter, aunt, grandmother, friend,” Lucy M. Riojas, Lead Mammographer, The Breast Care Center, Mission Regional Medical Center.

Registration fees are as follows: $10 for children (ages 7-12), $15 for teenagers (ages 13-17), $25 for adults over age 18 and $10 for breast cancer survivors. Free neon pink event t-shirts will be available to the first 4,000 registered participants.

“We have all kinds of people participating in this event– from mothers walking with strollers to runners competing for 1st, 2nd and 3rd place awards,” said Evelyn Sáenz, Marketing Coordinator. “MissionPink has been a meeting place for those survivors and families that are going through similar circumstances. It is a highly inspirational, educational event that is also fun for the entire family.”

Participants can still register at the Packet Pick-Up and Registration Fair event set for Saturday, September 27th. Hospital staff will be present at the hospital meeting rooms ABC, from 9 am to 1 pm, to register those that have not done so and prefer to pay in person. Packets will also be available for pick-up for participants that registered online.

Registration will also be open the weekdays before the event by paying the fees at the hospital’s Business Office. Packet pick-up arrangements can be made that day. Registration and packet pick-up will also be held the morning of the walk, starting at 6:30 am. People are highly encouraged to attend the event early, to avoid heavy traffic and to find good parking space. For more information about registration, please visit or call the hospital Marketing Department at 956-323-1150.