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Pictured L-R: Rudy Garcia, Operations Leader (H-E-B Palmhurst); Linda Tovar, H-E-B Border Region Manager of Public Affairs; Javier Iruegas, CEO (MRMC); and Audrey Treviño, Coordinator of Public Affairs (H-E-B)

For the second year in a row, H-E-B is one of the main sponsors of the MissionPink Walk/Run for Breast Cancer Awareness at Mission Regional Medical Center (MRMC).

H-E-B presented a check for $8,500 in support of the annual event to inform the community about breast cancer awareness.

“If there is one thing we value at H-E-B, it is our commitment and connection to our community. That’s why we embrace the opportunity to help and to continue our involvement with promoting early detection of breast cancer and women’s health,” said Linda Tovar, H-E-B Border Region Public Affairs Manager.”In honor of our 85-year anniversary, H-E-B is honored to increase our donation to $8,500. We look forward to our continued partnership with Mission Regional Medical Center and help improve the health of the people in the communities we serve.”

“Having a partner like H-E-B serves as an inspiration and opportunity to unite as a community to raise awareness about early detection and screenings for breast cancer, “ said Javier Iruegas, CEO, Mission Regional Medical Center. “ Every step we take as a community only makes us stronger in this fight against breast cancer.”

Monies raised from the MissionPink Walk/Run will benefit local women. Twenty-five percent of the proceeds from this year’s “pink” event will provide free digital screening mammograms to uninsured women over the age of 40. The remaining will benefit The Foundation at Mission Regional Medical Center to support the services of the hospital’s Breast Care Center. “We hope to raise enough monies for at least one hundred free screening mammograms,” said Evelyn Sáenz, MRMC Marketing Coordinator.

Mission Regional Medical Center will host the 5th Annual MissionPink Walk/Run on Saturday, October 5th at 7:30 am. This year Lisa Villegas, Weather Anchor for KRGV News Channel 5 will emcee the pink event. Leticia Pena, Principal at Veterans Memorial High School, will share her survival story with the hundreds of attendees.

Registration fees are $10 for children (ages 7-12), $15 for teenagers (ages 13-17), $20 for breast cancer survivors, and $25 for adults 18 years and older. Participants can register the morning of the walk at 6:30 am. Those interested in early registration can sign up at the hospital Business Office, Monday through Friday, from 8 am to 5 pm. All walkers can register online by visiting For more information, please call the hospital Marketing Department at 956-323-1150.